LEADING PR AND COMMUNICATIONS THAT HELP YOU REACH YOUR HIGHEST GOALS
Hailstone is the leading public relations and communications agency focused on creating concrete, positive social change. Through strategic and powerful communications, we mobilize constituencies, get legislation passed, secure funding, shape policy, elevate organizational brands and win elections. We’re on a mission to help our clients reach their highest goals in a wide range of sectors including labor unions, clean renewable energy, non-profit advocacy, candidate elections and more.
SUCCESS STORY
Largest nurse union election in recent PA history
In the Summer of 2025, the Hailstone team ran an aggressive public relations campaign supporting 900 nurses who were forming their union at UPMC Magee-Womens Hospital in Pittsburgh. The strategy focused on foregrounding the voices of nurses and the community members and elected officials supporting them.
Despite a forceful anti-union campaign, we were able to completely control the public discourse. Throughout the campaign we garnered saturation-level, highly positive coverage of the nurses’ efforts to unionize in every local newspaper, TV and radio station.
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UPMC Magee-Womens Hospital nurses call for union election
Tribune-Review | May 29, 2025
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Magee nurses, government leaders urge UPMC to allow hospital to unionize
NPR WESA FM | June 13, 2025
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The result? The nurses voted by a strong majority to unionize in the largest nurse union election in recent Pennsylvania history. This was the first time ever that nurses had successfully organized within the state's largest health system. Organizers said that consistently seeing positive press stories about nurses and their community supporters was absolutely critical to achieving their victory.
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‘It’s really empowering’: Unionized Magee-Women’s Hospital nurses lead Pittsburgh’s Labor Day parade
NBC 11 WPXI | Sept. 1, 2025